Simkins expects new penny slot products will be well represented inside the equipment company’s tradeshow booths at November’s Global Gaming Expo in Las Vegas. Casino slot machine floors in Australia, for example, are 100 percent penny games. Simkins and other Wall Street researchers who follow the slot machine industry believe the use of penny slot machines will continue to grow. Players using penny machines can stretch their gambling dollars, spend more time on a particular game and experience a much higher hit frequency. 'We’ve seen a lot of dollar and quarter slot machine players shift over to penny games,' said Dan Savage, vice president of marketing for slot machine maker Bally Technologies, which has increased its penny slot product over the years. Video game development increased a game’s payout lines from nine with some machines offering up to 100 different ways to win.Īlso during that three-year period, Australian slot maker Aristocrat Technologies entered the American market with its line of penny games.Įxperts said the average wager on a penny machine ranges from 60 cents to $2 a spin. The number of penny slot machines jumped sixfold in Nevada between 20, largely due to technological advances.Ĭashless gaming, through the ticket in-ticket out voucher system developed by International Game Technology, eliminated coin hoppers and refills. 'That percentage is going to grow even larger.' 'That’s been the trend running for the past few years,' Macquarie Securities gaming analyst Joel Simkins said. Penny slots accounted for more than $1.8 billion in gaming win, 25 percent of $7.2 billion earned by Nevada’s 171,225 slot machines in the fiscal year. The revenues produced by the games were even more impressive. In the fiscal year that ended June 30, Nevada’s 37,943 penny slot machines attracted wagers of $17.8 billion, 15 percent of all the money gambled statewide on slot machines during those 12 months. The games have become the norm for the casino industry and a large chunk of the slot floor’s revenue stream. Penny slot machines are no longer an oddity.

At the end of fiscal year 2000, there were 540 penny slot machines in Nevada casinos.Īs of last week, M Resort had nearly double that number of penny games on its casino floor.

Penny slot machines m